Bringing buyers in
Here’s why we strongly recommend our Open House Program.
Consider this startling fact: almost 3 of every 4 homebuyers visit at least one open house*. Although not everyone decides to hold an Open House, our commitment to our industry-leading program has turned it into an especially powerful marketing technique. Weichert Open Houses lead directly to thousands of home sales each year.**
Weichert holds more Open Houses than anyone else because we understand how to make them work so well for our clients. More than just an Open House, in fact, our Open House Program is a 3-step process. We’ve learned that what’s done beforehand and after are just as important to selling your home as the Open House itself.
Step one: Use every means to drive customers to attend.
Online and traditional advertising
Direct mail and phone calling
The familiar Weichert signs
Step two: Don’t just “show” the home, conduct tours.
Explain your home’s benefits using detailed highlight sheets
Emphasize its affordability by presenting several mortgage options
Step three: Follow up
Contact every visitor who signed your guest registry
Usually with a phone call within 24 hours
* Private study conducted by Weichert, Realtors®
** Weichert, Realtors® sales data